2018 - 2022

PROJECTED in $billions

Online advertising has not only already overtaken TV advertising in size, its surging past it by leaps and bounds. In last year’s PwC report, the digital advertising market was estimated to be about $15 billion larger than the TV advertising market. This year, that gap has almost doubled, as internet advertising – at almost $100 billion, is close to a $30 billion larger market than TV advertising ($71 billion). So productions need to be savvier than ever to make every dollar count.